The 2024 Veterinary Associate Job Market: 5 PREDICTIONS

2024 veterinary associate job market

The 2024 Veterinary Associate Job Market: 5 PREDICTIONS

The veterinary industry, a dynamic and ever-evolving field, has undergone substantial transformations in recent years. As we approach 2024, these changes are set to become even more pronounced, heralding a new era for veterinary professionals. This article delves deep into the veterinary job market, offering insights and predictions crucial for both seasoned practitioners and those just beginning their veterinary journey.

Understanding the Shifts in Veterinary Careers

The landscape of veterinary careers is shifting, influenced by various factors, including technological advancements, changing client expectations, and evolving industry standards. These shifts are not just altering the way veterinary care is delivered but are also reshaping the career trajectories and opportunities available to veterinary associates. It’s essential for those in the field to stay abreast of these changes to navigate their careers effectively.

Prediction 1: Telemedicine and Policy Shifts

One of the most notable trends in the veterinary industry is the evolving landscape of telemedicine. The concept of eVCPR (electronic Veterinary-Client-Patient Relationship) has gained considerable momentum, reshaping how veterinary care is delivered:

Nationwide Legalization of eVCPR

  • Legislative Progress: States such as Arizona and California are leading the charge in legalizing eVCPR. Their legislative advancements have set a benchmark for other states, potentially paving the way for nationwide acceptance. This legal recognition is a game-changer, expanding the scope of veterinary practice beyond the conventional in-person consultations.
  • Impact on Veterinary Services: The legalization of eVCPR allows veterinarians to offer consultations and certain services remotely. This not only increases the accessibility of veterinary care, especially in remote or underserved areas, but also offers greater flexibility for both pet owners and veterinarians.
  • Economic Implications: The AVMA Report on Veterinary Salaries provides further insights into how these legislative changes are influencing the economic aspects of veterinary practice, potentially leading to new revenue streams and business models within the industry.

Mixed Reactions in the Veterinary Community

  • Welcoming Innovation: Many practitioners are embracing this change, recognizing the potential of telemedicine to enhance the reach and efficiency of veterinary services. They see it as an opportunity to connect with clients in new ways, offering convenience and continuity of care, especially for follow-up consultations and minor ailments.
  • Concerns About Care Quality: Despite the enthusiasm, there’s a segment of the veterinary community that expresses reservations. Their concerns center around the quality of care that can be delivered remotely, without physical examinations. They question whether telemedicine can uphold the high standards of veterinary care, especially in diagnosing and treating more complex conditions.
  • Ongoing Debate: The veterinary field is actively debating these issues, seeking to find a balance between embracing technological innovation and maintaining the integrity and quality of veterinary care. This includes discussions on the types of services that can be appropriately offered via telemedicine, the need for an initial in-person relationship, and the establishment of guidelines and best practices for remote veterinary care.

Prediction 2: Increasing Client Demand for Telemedicine

The demand for telemedicine services in the veterinary field is on the rise, influenced by both technological advancements and changing client expectations:

Client Preferences for Remote Care

  • Growing Demand: A notable trend is the increasing preference among pet owners for remote care options. This shift is largely influenced by the convenience and accessibility that telemedicine offers. Busy lifestyles, geographical constraints, and the desire for quick consultations are factors contributing to this growing demand.
  • Survey Insights: Surveys conducted by organizations like the ASPCA have provided valuable insights into this trend. Their findings indicate a clear preference among a significant portion of pet owners for flexible and accessible veterinary services, highlighting a shift in client expectations and behavior.

Digital Communication in Veterinary Practices

  • Adoption of Digital Tools: Veterinary practices are rapidly integrating digital communication tools into their operations. This goes beyond telemedicine and includes aspects like online appointment booking, automated reminders, and digital health records.
  • Cloud-Based PIMS: The transition to cloud-based practice information management systems (PIMS) is a key indicator of this digital shift. As noted in the Bureau of Labor Statistics Veterinary Employment Data, these systems offer enhanced efficiency, better data management, and improved client engagement, making them an increasingly popular choice among veterinary practices.

Impact on the Veterinary Job Market

  • Changing Skill Requirements: The rise of telemedicine and digital tools in veterinary practices is significantly impacting the veterinary job market. There’s a growing need for veterinary professionals who are not only clinically competent but also technologically savvy.
  • New Opportunities and Challenges: Veterinary associates are finding themselves in a landscape where familiarity with digital platforms, telemedicine protocols, and online client engagement strategies are becoming as essential as traditional clinical skills. This shift is opening up new opportunities for those who can navigate this digital landscape effectively, but also presents challenges in terms of training and adapting to new ways of working.

For further insights into the current trends in the veterinary industry, refer to DVM 360 on Veterinary Industry Trends.

Prediction 3: Initiatives for Enhanced Access to Care

The veterinary industry is increasingly focusing on improving access to care, a trend that has significant implications for veterinary associates:

Growth of Mobile Veterinary Services

  • Surge in Popularity: Mobile veterinary services have seen a significant surge in recent years. This growth is not just in terms of the number of mobile clinics but also in their economic impact, with many reporting a substantial increase in median gross revenue.
  • Meeting the Needs for Convenience and Accessibility: The appeal of mobile veterinary services lies in their ability to provide convenient, accessible care. This is particularly important in underserved areas, where traditional veterinary clinics may be sparse or non-existent.
  • Expanding Scope of Services: Initially seen as a solution for routine care and vaccinations, mobile clinics are now offering a wider range of services, including diagnostics and emergency care. This expansion is making comprehensive veterinary care more accessible to a broader segment of the population.

Role of Veterinary Technicians

  • Increasing Responsibilities: Veterinary technicians are taking on more significant roles within veterinary practices. Their responsibilities are expanding beyond traditional tasks to include more complex medical procedures, client education, and even telemedicine consultations.
  • Broader Scope of Practice: As the demand for veterinary services grows, so does the reliance on veterinary technicians. Their evolving role is reshaping the veterinary workforce, allowing for more efficient and diverse care delivery models.
  • Impact on Veterinary Education and Training: This shift is also influencing veterinary education, with a growing emphasis on advanced training and specialization for veterinary technicians. Their enhanced skill set is crucial in supporting veterinarians and improving overall practice efficiency.

Implications for Veterinary Associates

  • Collaborative Practice Models: Veterinary associates are increasingly working in collaborative models with veterinary technicians, leveraging their skills to extend care to more patients and improve service delivery.
  • Adaptation to New Service Models: The rise of mobile services and the expanded role of technicians require veterinary associates to adapt to new ways of working. This includes managing mobile units, supervising a more skilled technical staff, and embracing a more flexible approach to veterinary practice.

Additional Predictions

Prediction 4: Cloud Migration in Veterinary Practices

The shift towards cloud-based solutions is transforming how veterinary practices operate:

Adoption of Cloud-Based PIMS

  • Growing Trend: A growing number of veterinary practices are transitioning to cloud-based PIMS. This shift is driven by the need for more efficient, flexible, and scalable solutions to meet the evolving demands of modern veterinary operations.
  • Efficiency and Scalability: Cloud-based systems offer unparalleled efficiency and scalability compared to traditional software. They allow practices to manage large volumes of data, streamline workflows, and easily scale up as the practice grows.
  • Remote Accessibility: One of the key advantages of cloud-based PIMS is the ability to access the system remotely. Veterinarians and staff can access patient records, schedule appointments, and manage billing from any location, enhancing flexibility and responsiveness.

Benefits for Practices and Pet Owners

  • Operational Efficiency: For veterinary practices, cloud-based systems mean reduced IT costs, less need for physical storage, and streamlined administrative processes. This efficiency translates into more time and resources that can be dedicated to patient care.
  • Enhanced Client Experience: From the client’s perspective, cloud-based PIMS offers a more integrated and user-friendly experience. Features like online appointment booking, electronic health records, and digital communication tools make it easier for pet owners to engage with the practice and manage their pets’ care.
  • Data Security and Compliance: Cloud-based systems also offer advanced data security features, ensuring that sensitive patient information is securely stored and compliant with privacy regulations. This is crucial in building trust and maintaining professional standards in veterinary practice.

Implications for Veterinary Practices

  • Need for Technological Adaptation: The shift to cloud-based systems requires veterinary practices to adapt technologically. This includes training staff, updating workflows, and ensuring a smooth transition from traditional systems.
  • Integration with Other Digital Tools: Cloud-based PIMS often integrate seamlessly with other digital tools like telemedicine platforms, diagnostic equipment, and customer relationship management systems, creating a cohesive and efficient digital ecosystem within the practice.

Prediction 5: The Role of Corporate Adoption in the Veterinary Industry

Corporate entities are playing a significant role in shaping the future of veterinary medicine:

Influence on Technology Adoption

  • Driving Technological Advancements: Corporate groups in the veterinary sector are often at the forefront of adopting new technologies. Their resources and scale allow them to invest in cutting-edge tools and systems, from advanced diagnostic equipment to comprehensive practice management software.
  • Standardization Across Practices: One of the key impacts of corporate entities is their role in standardizing practices across multiple locations. This standardization often includes implementing uniform technology platforms, which can lead to more consistent and efficient care delivery.
  • Research and Development: Many corporate groups are also involved in research and development, contributing to innovations in veterinary medicine. Their investment in R&D can accelerate the development of new treatments, diagnostics, and care models.

Impact on the Veterinary Job Market

  • Shaping Skills and Competencies: The influence of corporate entities extends to the veterinary job market. As these groups drive technology adoption, they also shape the skills and competencies required of veterinary professionals. Veterinarians and support staff need to be proficient in the latest technologies and adaptable to new systems and processes.
  • Career Opportunities and Pathways: Corporate entities often offer diverse career opportunities, from clinical roles to positions in management, research, and development. For veterinary professionals, this can mean a broader range of career pathways and the potential for rapid professional growth.
  • Training and Development: Many corporate veterinary groups invest in training and development programs for their employees. This focus on continuous learning helps ensure that their staff are up-to-date with the latest technological and medical advancements.

Broader Implications for Veterinary Medicine

  • Influence on Industry Standards: The practices and policies adopted by corporate entities can influence industry standards and expectations. Their approaches to care, client service, and technology use can set benchmarks for the entire industry.
  • Ethical and Professional Considerations: The growing role of corporations in veterinary medicine also raises important ethical and professional considerations. Issues such as the balance between profit and care quality, and the maintenance of veterinary autonomy, are central to ongoing discussions in the field.

The 2024 veterinary associate job market is characterized by rapid technological advancements, a shift towards more accessible care, and the increasing influence of corporate entities. These trends are not only shaping the current landscape but also paving the way for future developments in veterinary medicine.

FAQs Section

Addressing common queries related to the 2024 veterinary associate job market:

What are the key skills required for veterinary associates in 2024?

Emphasis on digital literacy, telemedicine proficiency, and adaptability to new technologies.

How is telemedicine impacting veterinary practice?

Telemedicine is expanding the reach of veterinary care, offering new modes of client interaction and service delivery.

What are the prospects for veterinary job growth in 2024?

With the expansion of services like telemedicine and mobile clinics, there’s an expected increase in job opportunities in diverse roles within the veterinary field.


In conclusion, the 2024 veterinary associate job market is poised at a pivotal juncture, marked by significant technological innovations, evolving client expectations, and the growing impact of corporate involvement. These trends are fundamentally reshaping the veterinary profession, offering both exciting opportunities and unique challenges.

As telemedicine becomes more integrated into veterinary practices, the demand for tech-savvy professionals is on the rise, necessitating a new set of skills and adaptability. The expansion of mobile veterinary services and the increasing responsibilities of veterinary technicians are further indicators of a dynamic field adapting to the needs of a changing society. Moreover, the shift towards cloud-based practice management systems reflects a broader move towards more efficient, scalable, and client-friendly operations.

As we look to the future, it’s clear that veterinary associates must be prepared to navigate a landscape that is more technologically advanced, client-centric, and corporately influenced than ever before. Embracing these changes, while upholding the highest standards of veterinary care, will be key to thriving in the 2024 job market and beyond.